📬Cold DM & Outreach Masterclass

35 prompts to land clients, partners & press — cold

Proven cold email, LinkedIn DM, Twitter/X DM, Instagram DM, and follow-up sequences that get replies from busy people.

What this guide covers

Stop getting ghosted. 35 battle-tested outreach prompts for every channel and every goal. Covers: Cold Email (10 prompts — B2B lead generation, agency prospecting, partnership proposal, guest post pitch, podcast guest pitch, investor intro, influencer collab, job inquiry, PR press pitch, conference speaker application), LinkedIn DM (8 prompts — connection + immediate ask, slow-burn relationship opener, job opportunity, collaboration offer, referral request, VC intro, recruiter outreach, mentorship ask), Twitter/X DM (5 prompts — fan-to-customer, creator collab, product feedback ask, affiliate pitch, warm intro follow-up), Instagram DM (5 prompts — brand deal opener, UGC creator pitch, shoutout trade, affiliate invite, influencer partnership), Follow-Up Sequences (7 prompts — bump after 3 days, breakup email, reply-to-positive opener, meeting confirmation, post-call summary, objection handler, closed-lost re-engagement). Each prompt includes subject line A/B variant, tone guide, personalization hooks, and what NOT to say.

How to use these prompts

Every prompt in this collection is written to be pasted into a chat with a large language model and adapted to your situation. You do not need any special tools — just an AI assistant and the placeholders filled in with your own details. Work through them one at a time:

• 1.Replace every [BRACKETED] placeholder with your own specifics — the more concrete the input, the sharper the output.
• 2.Give the model a role and an audience first ("You are a senior copywriter writing for busy founders"), then the task.
• 3.Ask for 3 variations, pick the strongest, then request one refinement pass. Two rounds beats one long prompt.
• 4.Paste real context — your product, tone samples, or data — so the answer is grounded, not generic.
• 5.Keep a short "house style" note you prepend to every prompt for a consistent voice across outputs.

Example prompt from this guide

Here is one of the 35 prompts, shown exactly as you would use it:

Prompt #1 — Cold Email (B2B Lead Generation):

You are a sales development rep at a top-tier B2B company. Write a cold email to [PROSPECT NAME] at [COMPANY] about [YOUR PRODUCT/SERVICE].

Rules:
- Subject line: 5 words max, no buzzwords
- Opening line: hyper-personalized to their [RECENT COMPANY NEWS / LINKEDIN POST / ROLE CHANGE]
- Body: 3 sentences max. 1 pain point, 1 proof, 1 ask
- CTA: single, specific, low-commitment (15-min call, not demo)
- PS line: social proof or urgency

Target: [INDUSTRY], [COMPANY SIZE], [JOB TITLE]

Works with your favourite AI

These prompts are model-agnostic — they produce great results across the major assistants. Tested with:

Topics: #cold-email #outreach #linkedin #dm #prospecting #sales