🎨Brand Voice & Storytelling Kit

20 prompts to make your brand impossible to forget

Brand voice definition, tone-of-voice guides, founder story, origin story, brand manifesto, tagline generation, and message architecture — for brands who want to stand out.

What this guide covers

20 prompts for brand strategists, founders, and marketing directors who want their brand to sound like a person, not a press release. Brand Foundation (6 prompts — brand voice definition (4 personality traits with do/don't examples), tone-of-voice spectrum (formal vs casual, serious vs playful with examples), brand values statement (3-5 values with behaviors, not words), brand personality archetype analysis (which archetype and why), messaging hierarchy (what you say first, second, always), key message architecture (brand story in 30s, 3 minutes, 10 minutes)), Storytelling Assets (7 prompts — founder origin story (personal, vulnerable, specific), brand origin story (why the company exists), customer hero story framework (make the customer the hero, brand = guide), brand manifesto (1 page, manifesto style), villain narrative (what you stand against), brand future vision story, about us page rewrite), Campaign-Level Copy (7 prompts — brand tagline generator (10 options, 3 directions), campaign theme naming (name + rationale), launch announcement (brand-voice compliant), product naming brief, brand book introduction copy, company culture page copy, brand partnership announcement). Each prompt includes tone guidance and brand alignment questions to answer before running.

How to use these prompts

Every prompt in this collection is written to be pasted into a chat with a large language model and adapted to your situation. You do not need any special tools — just an AI assistant and the placeholders filled in with your own details. Work through them one at a time:

• 1.Replace every [BRACKETED] placeholder with your own specifics — the more concrete the input, the sharper the output.
• 2.Give the model a role and an audience first ("You are a senior copywriter writing for busy founders"), then the task.
• 3.Ask for 3 variations, pick the strongest, then request one refinement pass. Two rounds beats one long prompt.
• 4.Paste real context — your product, tone samples, or data — so the answer is grounded, not generic.
• 5.Keep a short "house style" note you prepend to every prompt for a consistent voice across outputs.

Example prompt from this guide

Here is one of the 20 prompts, shown exactly as you would use it:

Prompt #1 — Brand Voice Definition:

You are a brand strategist at a top creative agency. Define the brand voice for [BRAND NAME].

Deliver:
1. Brand Voice in one sentence (the elevator pitch for how they sound)
2. Four voice traits (adjectives) with:
   - What it means for this brand specifically
   - ✅ We sound like this: (example phrase)
   - ❌ We never sound like this: (opposite example)
3. Brand vocabulary: 10 words we use, 10 words we avoid
4. Tone dial: Where on each spectrum? (formal ↔ casual, playful ↔ serious, bold ↔ humble)
5. Sample sentence rewrites (take one generic sentence and rewrite it 3 ways in brand voice)

Brand: [NAME]
Industry: [INDUSTRY]
Target customer: [AUDIENCE]
Biggest competitor (for contrast): [COMPETITOR]

Works with your favourite AI

These prompts are model-agnostic — they produce great results across the major assistants. Tested with:

Topics: #brand #storytelling #copywriting #voice #strategy #identity