📈SaaS Growth Playbook

35 prompts for product-led growth

Onboarding emails, feature announcements, changelog writing, churn analysis, pricing page copy, and investor updates.

What this guide covers

35 prompts built for SaaS founders and product managers. Covers: Onboarding Flow (7 prompts — welcome email, activation checklist, feature discovery, milestone celebration, feedback request, upgrade nudge, power user invitation), Product Communication (7 prompts — feature announcement, changelog entry, status page update, maintenance notice, breaking change migration guide, beta invite, deprecation notice), Growth & Retention (7 prompts — NPS survey follow-up, churn win-back, expansion revenue email, referral program, case study interview, G2/Capterra review request, annual plan upgrade), Marketing Pages (7 prompts — pricing page, comparison page, integration page, security page, enterprise page, API docs landing, changelog public page), Investor Relations (7 prompts — monthly investor update, board meeting deck outline, metrics dashboard narrative, fundraising one-pager, strategic partnership proposal, annual review letter, team update).

How to use these prompts

Every prompt in this collection is written to be pasted into a chat with a large language model and adapted to your situation. You do not need any special tools — just an AI assistant and the placeholders filled in with your own details. Work through them one at a time:

• 1.Replace every [BRACKETED] placeholder with your own specifics — the more concrete the input, the sharper the output.
• 2.Give the model a role and an audience first ("You are a senior copywriter writing for busy founders"), then the task.
• 3.Ask for 3 variations, pick the strongest, then request one refinement pass. Two rounds beats one long prompt.
• 4.Paste real context — your product, tone samples, or data — so the answer is grounded, not generic.
• 5.Keep a short "house style" note you prepend to every prompt for a consistent voice across outputs.

Example prompt from this guide

Here is one of the 35 prompts, shown exactly as you would use it:

Prompt #1 — Welcome Onboarding Email:

You are a SaaS growth expert. Write a welcome email for [PRODUCT] that activates new users within 24 hours...

Works with your favourite AI

These prompts are model-agnostic — they produce great results across the major assistants. Tested with:

Topics: #saas #growth #onboarding #retention #product